When you turn to your favorite foods, it’s not just about satisfying hunger–what you’re craving is comfort, and the taste and smell of favorite memories. Food is not only a necessity, but a connection forged through family, friends, community, and cultural experience.

In 2012, we started our journey after our Founder, Michelle, had family members newly diagnosed with Celiac Disease. Everyone has their favorite comfort food and for Michelle’s family it was BAGELS. The feeling of no longer being able to enjoy their families favorite food together set Michelle out on a mission.

Originally, we sought to create an authentic New York style bagel that was just gluten-free; but as we baked to solve one problem, we uncovered another. Startling statistics showing how 5% of adults and 8% of children have some kind of food allergy, and the lack of options for individuals and families kept popping. Even more startling was the fact that many facilities where most of our countries products are produced have other allergens in the facilities or on the same lines.

With this knowledge, we knew the best way to serve this growing KNEAD was to ensure our product are free-from the top 8 common allergens. That means we are free from wheat (gluten), peanuts, tree nuts, dairy, soy, egg, fish, and shellfish. You can even consider us free of the Top 12 allergens, as we also removed sesame seeds from our everything bagels, do not use mustard or celery, and keep oats out of our recipes due to studies showing cross-reactivity in gluten-sensitive individuals. 

We also manufacture all of our products, which guarantees we have total allergen control and awareness, ensuring your safety every step of the way.

We are dedicated to creating products for your GREATER NEED so you can EAT CONFIDENTLY!